Calling & Messaging Policy
Voice and SMS are the most heavily regulated things GrowOutly does. This page sets out what we require from you, and what we do on our side, so your traffic keeps flowing.
Last updated August 28, 2026 · GrowOutly, Inc.
1. Who is responsible for what
GrowOutly supplies the dialer, the numbers, and the delivery infrastructure. You decide who gets contacted, when, and with what message. In regulatory terms you are the caller and the sender, and you are responsible for compliance with the laws of every market you contact.
We build guardrails into the product — quiet hours, opt-out handling, suppression lists, recording toggles — but they only work if you configure and use them.
2. Consent and lawful basis
- You must have a lawful basis for every call, text, and email you send. In some markets and for some message types that means prior express written consent.
- Consent must be specific to the channel. Permission to email someone is not permission to text them.
- You must be able to evidence consent. Keep records of where and when it was captured. We may ask for them if a complaint is raised.
- Purchased or scraped lists rarely carry valid consent for marketing text messages. Treat them accordingly.
3. Do-not-call and suppression
- You must scrub your lists against every do-not-call registry that applies to you, including national registries and your own internal list.
- You must maintain an internal do-not-call list and honour a request to stop immediately — in practice, within a working day at most.
- Upload your suppression lists to GrowOutly so the platform can block those numbers across every campaign automatically.
4. Calling and messaging hours
Marketing calls and texts must respect local time-of-day restrictions in the recipient’s location — commonly no earlier than 8am and no later than 9pm local time, with stricter rules in some states and countries. GrowOutly can enforce quiet hours by contact timezone; enable it and set it to the strictest window that applies to your campaign.
5. Identifying yourself
- State your name and the business you are calling on behalf of promptly at the start of a call.
- Provide a phone number or address the person can use to contact you or to ask not to be called again.
- Transmit accurate caller ID. Displaying a number you do not own or control is prohibited and, in many jurisdictions, illegal.
- Local presence caller ID may only be used with numbers assigned to your account, and never to disguise who is calling.
6. SMS-specific rules
- Identify the sender in the first message of any conversation.
- Include opt-out instructions in marketing messages. GrowOutly processes STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT automatically, and replies to HELP.
- Opt-outs are permanent and account-wide. A contact who opts out is suppressed across every campaign on your account. Do not attempt to re-add them without fresh consent.
- Do not send prohibited message categories — including cannabis, illegal substances, firearms, high-risk lending, and adult content — which carriers block outright.
- Do not use link shorteners from shared public domains. They are a common spam signal and are frequently filtered. Use a branded domain.
7. A2P registration
In the United States, application-to-person messaging requires brand and campaign registration (10DLC) before carriers will deliver your traffic reliably. Similar registration or sender-ID rules apply in other countries.
- We help you submit registration, but the information — business identity, use case, sample messages, opt-in description — must be accurate and must be yours.
- Registration determines your throughput. Unregistered traffic may be blocked or heavily filtered by carriers, and we cannot override that.
- Misrepresenting your use case during registration is grounds for immediate suspension.
8. Call recording
Recording law varies. Some jurisdictions require only one party to consent; others require every party, and some require an audible notice at the start of the call. You are responsible for knowing which rule applies to each call.
- Recording can be enabled or disabled per number, per team, and per region.
- An automated announcement can be played at the start of recorded calls.
- If a person asks not to be recorded, stop the recording and delete any recording already made of that call.
9. Email
Email sent through GrowOutly must comply with the anti-spam law of the recipient’s country. In practice that means: accurate headers and sender identity, a non-deceptive subject line, a valid physical postal address, a working unsubscribe mechanism, and prompt processing of unsubscribes. Purchased lists are a fast route to a damaged sending domain and are strongly discouraged.
10. What we monitor
We monitor aggregate delivery and complaint signals to protect the network: complaint rates, opt-out rates, average call duration against dial volume, invalid-number rates, and carrier feedback. Where a pattern threatens deliverability, we will contact you, and we may throttle or suspend traffic as described in our Acceptable Use Policy.
11. Emergency calling
GrowOutly is not a replacement for a traditional telephone service and is not intended for emergency calls. Availability of emergency services numbers varies by country and number type. Always keep an alternative means of contacting emergency services.
12. Getting help
If you are unsure whether a campaign is compliant, ask before you launch it. Email support@growoutly.com and we will review your setup. We would much rather advise you first than suspend you later.
This page is general guidance, not legal advice. Telemarketing and messaging law changes often and varies by jurisdiction — take your own legal advice for your specific programme.